En iyi 100 küresel marka açıklandı

12 yıl önce

Marka danışmanlığı ajansı Interbrand, bu sene 13’üncü kez yapılan En İyi 100 Küresel Marka araştırmasını tüm dünya ile aynı anda İstanbul’da açıkladı. Raporda Coca-Cola, 1’inci sıradaki yerini korurken, Apple 2’nciliğe yükseldi. Facebook bu sene ilk kez En İyi 100 sıralamasına giriş yaptı.

2012 2011 Marka Değeri ($) % Değişiklik

1	1	Coca-Cola	77,839	8%
2	8	Apple	76,568	129%
3	2	IBM	75,532	8%
4	4	Google	69,726	26%
5	3	Microsoft	57,853	-2%
6	5	GE	43,682	2%
7	6	McDonald’s	40,062	13%
8	7	Intel	39,385	12%
9	17	Samsung	32,893	40%
10	11	Toyota	30,280	9%
11	12	Mercedes-Benz	30,097	10%
12	15	BMW	29,052	18%
13	9	Disney	27,438	-5%
14	13	Cisco	27,197	7%
15	10	HP	26,087	-8%
16	16	Gillette	24,898	4%
17	18	Louis Vuitton	23,577	2%
18	20	Oracle	22,126	28%
19	14	Nokia	21,009	-16%
20	26	Amazon	18,625	46%
21	19	Honda	17,280	-11%
22	22	Pepsi	16,594	14%
23	21	H&M	16,571	1%
24	23	American Express	15,702	8%
25	24	SAP	15,641	8%
26	25	Nike	15,126	4%
27	27	UPS	13,088	4%
28	31	IKEA	12,808	8%
29	34	Kellogg’s	12,068	6%
30	33	Canon	12,029	3%
31	29	Budweiser	11,872	-3%
32	28	J.P. Morgan	11,471	-8%
33	32	HSBC	11,378	-4%
34	N/A	Pampers	11,296	yeni
35	30	Nescafé	11,089	-8%
36	36	eBay	10,947	12%
37	44	Zara	9,488	18%
38	39	Gucci	9,446	8%
39	47	Volkswagen	9,252	18%
40	35	Sony	9,111	-8%
41	41	Philips	9,066	5%
42	40	L’Oréal	8,821	1%
43	45	Accenture	8,745	9%
44	37	Thomson Reuters	8,444	-11%
45	50	Ford	7,958	6%

46	49	Heinz	7,722	1%
47	51	Colgate	7,643	7%
48	38	Goldman Sachs	7,599	-16%
49	43	Dell	7,591	-9%
50	42	Citi	7,570	-12%
51	46	Siemens	7,534	-5%
52	52	Danone	7,498	8%
53	61	Hyundai	7,473	24%
54	54	Morgan Stanley	7,218	9%
55	59	Audi	7,196	17%
56	48	Nintendo	7,082	-8%
57	55	Nestlé	6,916	5%
58	53	AXA	6,748	1%
59	57	Xerox	6,714	5%
60	60	adidas	6,699	9%
61	64	Caterpillar	6,306	13%
62	67	Allianz	6,184	16%
63	66	Hermès	6,182	15%
64	62	KFC	5,994	2%
65	69	Panasonic	5,765	14%
66	63	Sprite	5,709	2%
67	58	MTV	5,648	-12%
68	70	Cartier	5,495	15%
69	N/A	Facebook	5,421	yeni
70	73	Tiffany & Co.	5,159	15%
71	65	Avon	5,151	-4%
72	72	Porsche	5,149	12%
73	90	Nissan	4,969	30%
74	75	Visa	4,944	10%
75	74	Shell	4,788	7%
76	68	Santander	4,771	-6%
77	85	3M	4,656	18%
78	80	Adobe	4,557	9%
79	83	Johnson & Johnson	4,378	8%
80	71	Kleenex	4,360	-7%
81	78	Jack Daniel’s	4,352	1%
82	95	Burberry	4,342	16%
83	88	Johnnie Walker	4,301	12%
84	N/A	Prada	4,271	yeni
85	97	John Deere	4,221	16%
86	81	Pizza Hut	4,193	2%
87	N/A	Kia	4,089	yeni
88	96	Starbucks	4,062	11%
89	86	Corona	4,061	3%
90	89	Smirnoff	4,050	5%
91	N/A	Ralph Lauren	4,038	yeni
92	91	Heineken	3,939	3%
93	56	BlackBerry	3,922	-39%
94	N/A	MasterCard	3,896	yeni
95	82	Credit Suisse	3,866	-5%
96	100	Harley-Davidson	3,857	10%
97	76	Yahoo!	3,851	-13%
98	77	Moët & Chandon	3,824	-13%
99	99	Ferrari	3,770	5%
100	84	Gap	3,731	-8%