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Campaign Big Awards tam kısa listesi açıklandı

Mother London ve geçen yılın en çok ödül alan ajansı Adam & Eve/DDB, her biri 17 başvuruyla bu yılki Campaign Big Awards’da en fazla aday gösterilen ajans oldu.

İki günlük kısa listenin ilkinde McCann London beş kez yer alırken, Saatchi & Saatchi dört kez aday oldu.

Emerging Team of the Year adaylıkları arasında Adam & Eve/DDB’den Jay Parekh ve Forrest Clancy; Saatchi & Saatchi’de Marie Wittrup Jensen ve Josephine Westergaard Rasmussen; St Luke’s’ta Leah Winson ve Rhianna Travers; TheOr’dan Tom Snell ve Dylan Hartigan var.

Rekabetçi TV ve Sinema kategorisinde üç Noel reklamı (Adam & Eve/DDB’nin The National Lottery ve John Lewis & Partners için imza attığı filmler ve Havas London’ın Asda reklamı), Mother London’ın KFC ve Uber Eats; 4Creative’in “Channel 4 idents”; McDonald’s’ın Leo Burnett London tarafından çalışılan “Kaşlarınızı kaldırın” adlı reklamıyla yarışacak. Bu reklam filmi, TV ve Sinema dallarında tanınmasının yanı sıra dört adaylık daha aldı.

Uncommon Creative Studio; British Airways (“A British original“) ve WWF (“Doğanın geleceği”) için yaptığı çalışmalarla toplamda 13 adaylık ile Campaign Big Awards kısa listesinde en çok tanınan üçüncü ajans oldu.

Havas London kısa listede sekiz kez yer aldı ve adaylıkların beşi Asda’ya yapılan çalışma içindi.

BBC, 10 kazanma şansıyla kısa listeye en sık giren marka oldu. Mother London’ın Hey Duggee ‘The welcome badge'” işi artık beş adaylığa sahip. BBC Creative’in “Onbeş saniyelik şöhret”i de kısa listede iki kez yer alıyor.

“Sohbet”, bir mesajlaşma uygulaması aracılığıyla gerçek zamanlı olarak beklenmedik bir meme kanseri teşhisini birlikte ele alan dört arkadaşın hikayesini anlattı. Hayırseverlik, Dijital Teknolojinin En İyi Kullanımı, Sosyal, Markalı İçerik ve Orijinal Fikir kategorilerinde kısa listeye alındı.

Droga5 London’ın Amazon Books için hazırladığı “That reading feeling awaits” dört adaylık aldı; Perakende kategorisinde iki ve 30 saniyelik TV Reklamı ve Entegre kategorisinde birer tane.

Bartle Bogle Hegarty’nin küresel ve UK CCO’su Alex Grieve ve 4Creative’in Yönetici Yaratıcı Yönetmeni Lynsey Atkin, jüri heyetinin başkanları olacak.

Adam & Eve/DDB’den Richard Brim’in de aralarında bulunduğu yaratıcı liderler; Wieden & Kennedy’den Ana Balarin; Uncommon’dan Nils Leonard; Havas London’dan Vicki Maguire ve Abbott Mead Vickers BBDO’dan Nicholas Hulley, önümüzdeki ay yapılacak canlı değerlendirme oturumlarında kazananları belirleyecek.

Campaign, The Blueprint ortaklığıyla düzenlenen Big Awards kazananlarını 16 Kasım’da The Londoner’da düzenlenecek törenle açıklayacak.

Daha fazla bilgi ve biletlere ödülün web sitesinden ulaşabilirsiniz.

Ürün Sektörleri

Otomotiv

“Volkswagen – one less thing to worry about” (Ajans: Adam & Eve/DDB, Reklamveren: Volkswagen)
“Go break it in” (Ajans: Abbott Mead Vickers BBDO, Reklamveren: Ford)
“Progress is unstoppable” (Ajans: Uncommon Creative Studio, Reklamveren: Formula E)
“Make it visible” (Ajans: VMLY&R, Reklamveren: Ford of Britain)

Hayırseverlik

“The invisible opponent 2” (Ajans: Abbott Mead Vickers BBDO ve Seven Stones, Reklamveren: Campaign Against Living Miserably)
“Comic Relief” (In-house Ajans: BBC Creative – BBC)
“The chat” (Ajans: BMB, Reklamveren: Breast Cancer Now)
“Imagine” (Ajans: Creature London, Reklamveren: Child Poverty Action Group)
“He’s coming home” (Ajans: House 337, Reklamveren: Women’s Aid)
“Fabric of England” (Ajans: McCann London, Reklamveren: Show Racism The Red Card)
“Don’t stop” (Ajans: Mother, Reklamveren: Greenpeace)
“The ultimate vow” (Ajans: New Commercial Arts , Reklamveren: Alzheimer’s Society)
“Ambitious applications” (Ajans: Rapp, Reklamveren: London Youth)
“The break through” (Ajans: Uncommon Creative Studio, Reklamveren: ITV)

Tüketici Ürünleri

“Baby scan” (Ajans: Adam & Eve/DDB, Reklamveren: Marmite)
“Nothing fills a hole like Pot Noodle” (Ajans: Adam & Eve/DDB, Reklamveren: Pot Noodle)
“0.0” (Ajans: Abbott Mead Vickers BBDO, Reklamveren: Guinness)
“Night creatures” (Ajans: Burberry ve Raff Raff, Reklamveren: Burberry)
“Me, my autism and I” (Ajans: Havas London, Reklamveren: Ambitious About Autism ve Vanish)
“Unoriginals” (Ajans: McCann Manchester, Reklamveren: Aldi UK)
“Let’s wash away the taboo” (Ajans: MullenLowe UK ve Lola MullenLowe, Reklamveren: Persil)
“The cost of beauty” (Ajans: Ogilvy UK ve Ogilvy Toronto ve Lola MullenLowe, Reklamveren: Dove)

Entertainment and Leisure

“Channel 4 idents” (In-house Ajans: 4Creative – Channel 4)
“A Christmas love story” (Ajans: Adam & Eve/DDB, Reklamveren: The National Lottery)
“Live From PS5 – bringing you the extraodinary” (Ajans: Adam & Eve/DDB, Reklamveren: PlayStation)
“Trust is earned” (In-house Ajans: BBC Creative – BBC)
“15 seconds of fame” (In-house Ajans: BBC Creative – BBC)
“Obsession” (Ajans: Bartle Bogle Hegarty, Reklamveren: Netflix)
Hey Duggee ‘The welcome badge’” (Ajans: Mother, Reklamveren: BBC)
“Home” (Ajans: Wieden & Kennedy London, Reklamveren: Nike)

Perakendeciler

“That reading feeling awaits” (Ajans: Droga5 London, Reklamveren: Amazon Books)
“Have your Elf a merry Christmas” (Ajans: Havas London, Reklamveren: Asda)
“Fries claims” (Ajans: Leo Burnett London, Reklamveren: McDonald’s)
“Raise your arches” (Ajans: Leo Burnett London, Reklamveren: McDonald’s)
“Not yet Noddy” (Ajans: Meanwhile, Reklamveren: Iceland Foods)
“Delivery” (Ajans: Mother, Reklamveren: KFC)
“It’s on Prime: ‘tache’” (Ajans: Wieden & Kennedy London, Reklamveren: Amazon Prime)

Hizmetler

“Embrace the art of doing less” (Ajans: Mother, Reklamveren: Uber Eats)
“I came by train’” (Ajans: Mother, Reklamveren: Trainline)
“Iftar incoming’” (Ajans: Mother, Reklamveren: Uber Eats)
“The hidden relationship’” (Ajans: Mother, Reklamveren: Make My Money Matter)
“There is another way” (Ajans: Publicis Poke, Reklamveren: P&O Ferries)
“A British original” (Ajans: Uncommon Creative Studio, Reklamveren: British Airways)

Medya Mükemmelliği:

30 Saniyelik TV Reklamı

“Zero regrets” (Ajans: Abbott Mead Vickers BBDO, Reklamveren: Guinness)
“That reading feeling awaits” (Ajans: Droga5 London, Reklamveren: Amazon Books)
“Have your Elf a merry Christmas” (Ajans: Havas London, Reklamveren: Asda)
“Put peanut butter in it’” (Ajans: Mother, Reklamveren: Reese’s)
“Sign with fingers big and small” (Ajans: VCCP, Reklamveren: Cadbury)
“Cadbury Dairy Milk – garage” (Ajans: VCCP, Reklamveren: Cadbury)

Dijital Teknolojinin En İyi Kullanımı

“Iso-booth” (Ajans: Bartle Bogle Hegarty, Reklamveren: Samsung)
“The chat” (Ajans: BMB Agency, Reklamveren: Breast Cancer Now)
“Depzman – life cut short” (Ajans: McCann London, Reklamveren: The Joshua Ribera Foundation)
“Haunted foods” (Ajans: MullenLowe, Reklamveren: Rennie)
“The lion’s den” (Ajans: Twitch, Reklamveren: Audible)
“The future of nature” (Ajans: Uncommon Creative Studio, Reklamveren: WWF)
“The Yellow Sticker Cookbook” (Ajans: Uncommon Experience Studio, Reklamveren: The Yellow Sticker Cookbook)

Deneyimsel

“Baby scan” (Ajans: Adam & Eve/DDB, Reklamveren: Marmite)
“Impossible to ignore” (Ajans: Adam & Eve/DDB, Reklamveren: Crisis)
“0.0” (Ajans: Abbott Mead Vickers BBDO, Reklamveren: Guinness)
“Ai-Da” (Ajans: Abbott Mead Vickers BBDO, Reklamveren:Bombay Sapphire)
“15 seconds of fame” (In-house Ajans: BBC Creative – BBC)
“Iso-booth” (Ajans: Bartle Bogle Hegarty, Reklamveren: Samsung)
“The don’t buy it stall” (Ajans: Rapp, Reklamveren: Mothers2mothers)

Entegre

“Baby scan” (Ajans: Adam & Eve/DDB, Reklamveren: Marmite)
“That reading feeling awaits” (Ajans: Droga5 London , Reklamveren: Amazon Books)
“Me, my autism and I” (Ajans: Havas London, Reklamveren: Ambitious About Autism ve Vanish)
“The real self checkout” (Ajans: Havas London, Reklamveren: Asda Tickled Pink)
“Raise your arches” (Ajans: Leo Burnett London, Reklamveren: McDonald’s)

Açıkhava – Kampanya

“Nothing fills a hole like Pot Noodle” (Ajans: Adam & Eve/DDB, Reklamveren: Pot Noodle)
“Anti sponsor” (Ajans: Saatchi & Saatchi, Reklamveren: BrewDog)
“Cannondale Lab71 SuperSix EVO OOH” (Ajans: The Corner London, Reklamveren: Cannondale SuperSix EVO)
“Change. Made easier” (Ajans: Uncommon Creative Studio, Reklamveren: B&Q)
“A British original” (Ajans: Uncommon Creative Studio, Reklamveren: British Airways)
“The usual sorespects” (Ajans: VMLY&R, Reklamveren: Difflam)

Açıkhava – Tek

“Impossible to ignore” (Ajans: Adam & Eve/DDB, Reklamveren: Crisis)
“He’s coming home” (Ajans: House 337, Reklamveren: Women’s Aid)
“Beautiful pain” (Ajans: HM&C Saatchi, Reklamveren: Science in Sport)
“Microwave” (Ajans: St Luke’s, Reklamveren: Butterkist)
“It could only be Müller Corner” (Ajans: VCCP, Reklamveren: Müller Corner)

Basılı

“Nothing fills a hole like Pot Noodle” (Ajans: Adam & Eve/DDB, Reklamveren: Pot Noodle)
“Beautiful minds” (Ajans: AGIT8, Reklamveren: ASICS Gel-Nimbus 25)
“Rich List – 35 years of wealth” (Ajans: Pulse Creative London/The & Partnership, Reklamveren: The Times & The Sunday Times, News UK)
“It could only be Müller Corner” (Ajans: VCCP, Reklamveren: Müller Corner)

Radyo

“Altogether different hotline” (In-house Ajans: 4Creative – Channel 4)
“All4 Radio – watch and rewatch” (In-house Ajans: 4Creative – Channel 4)
“Hopeline Radio” (Ajans: Adam & Eve/DDB, Reklamveren: Frontline19)
“The real self checkout” (Ajans: Havas London, Reklamveren: Asda Tickled Pink)
“It’s how we talk” (Ajans: VMLY&R, Reklamveren: Stamma)

Sosyal

“The chat” (Ajans: BMB, Reklamveren: Breast Cancer Now)
“Raise your arches” (Ajans: Leo Burnett London, Reklamveren: McDonald’s)
“Unoriginals” (Ajans: McCann Manchester, Reklamveren: Aldi UK)
“I came by train” (Ajans: Mother, Reklamveren: Trainline)
“Turn your back” (Ajans: Ogilvy UK ve David Madrid, Reklamveren: Dove)
“Rocket man” (Ajans: One Green Bean, Reklamveren: Domino’s)

TV ve Sinema

“Channel 4 idents” (In-house Ajans: 4Creative – Channel 4)
“A Christmas love story” (Ajans: Adam & Eve/DDB, Reklamveren: The National Lottery)
“The beginner” (Ajans: Adam & Eve/DDB, Reklamveren: John Lewis & Partners)
“Have your Elf a merry Christmas” (Ajans: Havas London, Reklamveren: Asda)
“Raise your arches” (Ajans: Leo Burnett London, Reklamveren: McDonald’s)
“Embrace the art of doing less” (Ajans: Mother, Reklamveren: Uber Eats)
“Delivery” (Ajans: Mother, Reklamveren: KFC)

Yaratıcı Mükemmellik kategorileri

Ajans Girişimi İçin En İyi Fikir

Hey Duggee ‘The welcome badge’” (Ajans: Mother, Reklamveren: BBC)
“Ambitious applications” (Ajans: Rapp, Reklamveren: London Youth)
“Marmite patches” (Ajans: U-Studio/Oliver, Reklamveren: Marmite)
“The yellow sticker cookbook” – Uncommon Experience Studio

Çevresel Amaç için En İyi Fikir

EastEnders x Frozen Planet” (In-house ajans: BBC Creative)
“I came by train” (Ajans: Mother, Reklamveren: Trainline)
“The hidden relationship’” (Ajans: Mother, Reklamveren: Make My Money Matter)
“The floater” (Ajans: Mr President, Reklamveren: Surfers Against Sewage)
“The future of nature” (Ajans: Uncommon Creative Studio, Reklamveren: WWF)

Sosyal Amaç için En İyi Fikir

“Hopeline Radio” (Ajans: Adam & Eve/DDB, Reklamveren: Frontline19)
“Me, my autism and I” (Ajans: Havas London, Reklamveren: Ambitious About Autism ve Vanish)
“Fabric of England” (Ajans: McCann London, Reklamveren: Show Racism The Red Card)
“eBay x ITV2 & ITVX’s Love Island” (Ajans: McCann London, Reklamveren: eBay UK)
“See my pain” (Ajans: McCann London, Reklamveren: Nurofen)
Hey Duggee ‘The welcome badge’” (Ajans: Mother, Reklamveren: the BBC)
“Let’s wash away the taboo” (Ajans: MullenLowe UK ve Lola MullenLowe, Reklamveren: Persil)
“Not her problem” (Ajans: Saatchi & Saatchi, Reklamveren: EE Hope United)
“Home” (Ajans: Wieden & Kennedy London, Reklamveren: Nike)

En İyi Duyarlı Fikir

“Turn your back” (Ajans: Ogilvy UK ve David Madrid, Reklamveren: Dove)
“Anti-sponsor” (Ajans: Saatchi & Saatchi, Reklamveren: BrewDog)
“The big gay donation” (Ajans: Uncommon Creative Studio, Reklamveren: Stonewall)
“Home” (Ajans: Wieden & Kennedy London, Reklamveren: Nike)
“Save your chippy” (Ajans: Wonderhood Studios, Reklamveren: Sarson’s)

En İyi Influencer / Ünlü Kullanımı

“Depzman – life cut short” (Ajans: McCann London, Reklamveren: The Joshua Ribera Foundation)
“Not yet Noddy” (Ajans: Meanwhile, Reklamveren: Iceland Foods)
Hey Duggee ‘The welcome badge’” (Ajans: Mother, Reklamveren: BBC)
“The official leak of the Adidas World Cup Kit” (Ajans: TBWA\London, Reklamveren: Adidas AG)
“Break through moments” (Ajans: Uncommon Creative Studio, Reklamveren: ITV)
“You-can’t-put-us-Down syndrome” (Ajans: VMLY&R London, Reklamveren: Down Syndrome UK)

Markalı İçerik

“The chat” (Ajans: BMB Agency, Reklamveren: Breast Cancer Now)
“See the person” (Ajans: The & Partnership, Reklamveren: Royal National Institute of Blind People)
Super Surgeons: a Chance at Life” (Ajans: Wonderhood Studios, Reklamveren: Macmillan Cancer Support)

Tutarlı Yaratıcı Mükemmellik

“John Lewis through the years” (Ajans: Adam & Eve/DDB, Reklamveren: John Lewis & Partners)
“A 66-year partnership” (Ajans: Ogilvy UK, Reklamveren: Dove)
“Channel 4” – 4Creative

Yeni Marka için Yaratıcı Fikir

“Smart plants” (Ajans: McCann London, Reklamveren: Plant Drop)
“A cry for help” (Ajans: Saatchi & Saatchi, Reklamveren: Pregnant than Screwed)

Orijinal Fikir

“Channel 4 Idents” (In-house: 4Creative – Channel 4)
“The chat” (Ajans: BMB, Reklamveren: Breast Cancer Now)
“Raise your arches” (Ajans: Leo Burnett London, Reklamveren: McDonald’s)
Hey Duggee ‘The welcome badge’” (Ajans: Mother, Reklamveren: BBC)
“No room for abuse” (Ajans: Sky Creative ve Sky Social, Reklamveren: Sky Broadband)
“The future of nature” (Ajans: Uncommon Creative Studio, Reklamveren: WWF)
“A British original” (Ajans: Uncommon Creative Studio, Reklamveren: British Airways)

Sponsorluk

“0.0” (Ajans: Abbott Mead Vickers BBDO, Reklamveren: Guinness)
“No room for abuse” (Ajans: Sky Creative ve Sky Social, Reklamveren: Sky Broadband)
“Make it visible” (Ajans: VMLY&R, Reklamveren: Ford of Britain)
“Cake or not Cake – sponsoring The Great British Bake Off” (Ajans: Wieden & Kennedy London, Reklamveren: Sainsbury’s Taste the Difference)

Emerging Team of the Year

Jay Parekh ve Forrest Clancy, Adam & Eve/DDB
Marie Wittrup Jensen ve Josephine Westergaard Rasmussen, Saatchi & Saatchi
Leah Winson ve Rhianna Travers, St Luke’s
Tom Snell ve Dylan Hartigan, TheOr

Çeviri ve Uyarlama: Necla Eylül Durukan
Kaynak: Campaign UK
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