Smarties Türkiye kazananları 25 Ekim’de açıklanacak

MMA’in (Mobile Marketing Association / Mobil Pazarlama Birliği) düzenlediği Smarties Türkiye 2017 Ödülleri’nde heyecan yükseliyor. Ödüllere başvuran projeler arasından belirlenen kısa liste açıklandı.

Yüzlerce başvuru arasından sıyrılarak final değerlendirmesi için hazırlanan kısa listeye adını yazdıran projelerin belirlendiği Smarties Türkiye 2017 ödüllerinin kazananları, 25 Ekim 2017 günü gerçekleşecek MMA Türkiye Forum Istanbul’da açıklanacak. Etkinlik kapsamında bu yıl ayrıca, Smarties EMEA  2017 Ödül Töreni de Türkiye’de düzenlenecek.

EMEA Bölgesi Ödül Töreni de Türkiye’de gerçekleşiyor

Bu yıl ilk kez, MMA – WARC’ın iş birliğiyle, İş Etkisi İndeksi’nin hayata geçtiği Smarties Ödülleri, global, bölgesel ve ülke bazında katılıma olanak sağlıyor. Ödüller, Pazarlama Stratejileri, Kanal/Medya Stratejileri ve Teknoloji olarak 3 ana bölüm altında bulunan 18 kategoride veriliyor. Smarties EMEA 2017 Bölgesel Ödülleri kısa listesinde Türkiye’den 31 proje yer alıyor.

Smarties Türkiye 2017 Ödülleri Kısa Listesi:

Marka Bilinirliği (Brand Awareness)

Arçelik | NMOBS / KOÇZER

ARÇELİK OLED TV Campaign

Otokoc Otomotiv – Avis | KocZer / Yandex

Avis Yandex Navigation

Turkcell | Mobiwan

Bayram Olsun

Mastercard – Starbucks | Voden

Mastercard Presents a Priceless Surprise at Starbucks

Biscolata | Rabarba Istanbul

My Perfect Valentine: Carlos

Sütaş | Alametifarika

Sütsüz Olmaz

Pegasus Airlines | Hype

Winter Is Coming

Talep Yaratma (Lead Generation)

Pepsico // Lipton Ice Tea | Mindshare / Rocketworks

Lipton Ice Tea Shell Promotion

Pegasus Airlines | Hype

Pegasus Airlines – To be or Not to be

Akbank | Akbank

Smart Audience Targeting in Facebook Advertising for Personal Loans

Sütaş | Alametifarika

Sütsüz Olmaz

Turkcell | Hype

Turkcell – We Know What You Are Searching For

Nestlé / Nescafé | Mindshare&Maxus / AdColony

Turn Your Home into a Café with Nescafé

Zubizu | Mindshare

ZUBİZU – Dream F&B Campaign

Ürün / Hizmet Lansmanı (Product / Services Launch)

Arçelik | NMOBS / KOÇZER

ARÇELİK OLED TV Campaign

PepsiCo- Doritos | AdColony Turkey / OMD

Doritos Mix

Ford Otosan | AdColony Turkey / Zer

Ford GT Haptic Video

Maximum Mobil | Işbank

Işbank Digital Wallet- Maximum Mobil

IşCep iMessage | Işbank

Işbank Mobile Banking App IşCep – iMessage

IşCep Credit Ready | Işbank

Işbank Mobile App IşCep- Credit Ready

Peugeot | OMD / AdColony Turkey

Peugeot 3008 Airplane Mode Targeting

Turkcell – BiP | BPN İstanbul

Series Extra

Yapı Kredi | KOCZER

YAPI KREDI – MOBILE LAUNCH

Promosyon (Promotion)

Pepsico // Lipton Ice Tea | Mindshare / Rocketworks

Lipton Ice Tea Shell Promotion

Lipton | Unilever / Wanda Digital

LIPTON The Unique Position of Tea in Turkey

Mastercard – Starbucks | Voden

Mastercard Presents a Priceless Surprise at Starbucks

Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey

Turn Your Home into a Café with Nescafé

Vodafone | Ketchup Loyalty

Vodafone Yanımda (Vodafone With Me) – #What’sInItForMe Campaign

Zubizu | Mindshare / Kompüter

ZUBİZU Harbiye Open Air Concerts Campaign

İlişki Yönetimi (Relationship Building / CRM)

Denizbank | AdColony Turkey / Dijital Büro İstanbul

Denizbank Dynamic Fixture

PepsiCo- Doritos | AdColony Turkey / OMD

Doritos Mix

Unilever / Knorr | Mindshare / AdColony Turkey

Knorr Pita Line

Pegasus Airlines | Hype

Pegasus Airlines – To be or Not to be

League of Legends | Riot Games / Wanda Digital

This Is Your Legend

Sosyal Etki / Kar amacı Gütmeyen (Social Impact / Not for Profit)

Turkcell | Mobiwan

Bayram Olsun

Enerjisa | Mediacom / AMVG

Enerjisa – Save Your Energy Movement

Turkcell | Pure New Media

Letters to Gallipoli

Mecralar Arası (Cross Media)

Turkcell | Mobiwan

Bayram Olsun

FIAT | People Initiative / Zer Medya / GENART / SHOW TV / Leo Burnett / Voden

From Inside The Plot

Huawei Turkey | Maxus Turkey / AdColony Turkey

Memorable Mother’s Day with Huawei P10

Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey

Turn Your Home into a Café with Nescafé

Mobil Entegrasyon (Cross Mobile Integration)

Biscolata | Rabarba Istanbul

My Perfect Valentine: Carlos

Sütaş | Alametifarika

Sütsüz Olmaz

Zubizu | Mindshare / Kompüter

ZUBİZU Harbiye Open Air Concerts Campaign

Mobil Oyun Ortamında Pazarlarma (Marketing within a Mobile Gaming Environment)

Vodafone | Mindshare Turkey / Gameloft

4,5G Truck

Warner Bros. | Mediacom / Gameloft

Warner Bros. – Resident Evil: The Final Chapter

Programlama (Programmatic)

Garanti Bankası | Digitouch / Cereyan

Garanti One

Mobil Uygulama (Mobile App)

Fritolay / Cheetos | OMD TURKEY / Noktacom Medya

Cheetos – Burak Oyunda Mobile App Partnership

Maximum Mobil | Işbank

Işbank Digital Wallet- Maximum Mobil

IşCep New Features | Işbank

Işbank Mobile Banking App IşCep – New Features

Garanti Bank | Cereyan Media / Digitouch

GarantiOne Launch Campaign

Mastercard – Starbucks | Voden

Mastercard Presents a Priceless Surprise at Starbucks

Biscolata | Rabarba Istanbul

My Perfect Valentine: Carlos

Turkcell – BiP | BPN İstanbul

Series Extra

YAPIKREDI | YAPIKREDI

Yapı Kredi MOBILE APP

Mobil Site (Mobile Website)

Migros | AdColony Turkey / Zer

Migros TV Voice Command

Sütaş | Alametifarika

Sütsüz Olmaz

Mobil Arama (Mobile Search)

Zubizu | Mindshare / Kompüter

ZUBİZU Harbiye Open Air Concerts Campaign

Mobil Native İçerik (Mobile Native)

Unilever / Knorr | Mindshare / AdColony Turkey

Knorr Pita Line

Unilever | Mindshare / AdColony Turkey

Lipton Relaxing Banner

Rexona | Unilever / Wanda Digital

REXONA Dictionary of Moves

Vodafone | Mindshare Turkey

Yandex Traffic Blogger

Mobil Sosyal (Mobile Social)

P&G | AdColony Turkey / Starcom Mediavest Group

P&G Thank You Mom

Sütaş | Alametifarika

Sütsüz Olmaz

İnovasyon (Innovation)

Arçelik | NMOBS / KOÇZER

ARÇELİK OLED TV Campaign

Turkcell – Fizy | BPN istanbul / AdColony Turkey

Fizy Heart Rate

Ford Otosan | AdColony / Zer

Ford GT Haptic Video

IşCep New Features | Işbank

Işbank Mobile Banking App IşCep – New Features

Unilever / Cornetto | Mindshare Turkey / Arkitekt

Last Chance

YAPIKREDI | YAPIKREDI

Yapı Kredi MOBILE APP

Lokasyon Odaklı (Location Based)

Unilever / Knorr | Mindshare / AdColony Turkey

Knorr Pita Line

Lipton | Unilever / Wanda Digital

LIPTON The Unique Position of Tea in Turkey

Huawei Turkey | Maxus Turkey / AdColony Turkey

Memorable Mother’s Day with Huawei P10

Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey

Turn Your Home into a Café with Nescafé

Vodafone | Mindshare Turkey

Yandex Traffic Blogger

Zubizu | Mindshare

ZUBİZU – Location Based Communications

Mobil Ödeme (Mobile Payments)

Maximum Mobil | Işbank

Işbank Digital Wallet- Maximum Mobil

Mastercard – Starbucks | Voden

Mastercard Presents a Priceless Surprise at Starbucks

Mobil Video (Mobile Video)

PepsiCo- Doritos | AdColony Turkey / OMD

Doritos Mix

Yapı Kredi | Koçzer / NMOBS

Find the Hidden Vadaa

Ford Otosan | AdColony Turkey / Zer

Ford GT Haptic Video

Mastercard – Starbucks | Voden

Mastercard Presents a Priceless Surprise at Starbucks

Sütaş | Alametifarika

Sütsüz Olmaz

360 Derece Video (360 Degree Video)

Yapı Kredi | Koçzer / NMOBS

Find the Hidden Vadaa

FIAT | People Initiative / Zer Medya / GENART / SHOW TV / Leo Burnett / Voden

From Inside The Plot

Mobil Audio (Mobile Audio)

Migros | AdColony Turkey / Zer

Migros TV Voice Command

Marketing Strategy

Brand Awareness

Garanti Bank and Cereyan Media for “GarantiOne Launch Campaign”

Nike and R/GA London for “Nike On Demand”

Microsoft and The Story Lab and LoopMe “AI driven programmatic mobile marketing”

Shoprite and Yonder Media for “Shoprite Low Price Christmas Brand Awareness Campaign”

Wunderman Dubai and Panadol Arabia GSK for “Tales of Tough”

Lead Generation / Direct Response / Conversions

Akbank for “Smart Audience Targeting in Facebook Advertising for Personal Loans”

Pegasus Airlines and Hype for “Pegasus Airlines – To be or not to be”

Boxer Superstores for “Dreams Come True at Boxer with Sunlight”

Government Employee Medical Scheme (GEMS) for “GEMS EVO Switch Campaign”

AXA and Havas Media for “One Step Ahead”

Product / Services Launch

PepsiCo – Doritos and AdColony for “Doritos Mix”

Unilever Food Solutions Turkey and Being Cozum for “UFS SAFE HANDS”

KFC and Strika Entertainment for “KFC Supa Strikas Golden Shakes”

Government Employee Medical Scheme (GEMS) for “GEMS EVO Switch Campaign”

Givenchy and Havas Media for “Beauty Ride”

Promotion

Vodafone and Ketchup Loyalty “Vodafone Yanımda (Vodafone With Me) – #What’sInItForMe Campaign”

PepsiCo – Lipton Ice Tea and Mindshare for “Lipton Ice Tea Shell Promotion”

Givenchy and Havas Media for “Beauty Ride”

Las Vegas Convention and Visitors Authority | LVCVA for “The Christmas Tales of Las Vegas”

BURGER KING® and The Jupiter Drawing Room (Cape Town) for “#SWHOPPER”

Social Impact / Not for Profit

Enerjisa and Mediacom for “Enerjisa – Save Your Energy Movement”

Unilever and Liquorice for “Unilever uGive”

Amarula,  Liquorice and FCB for “Amarula #NameThemSaveThem”

MEDIA

Cross Media

Fiat and People Initiative for “From Inside the Plot”

Nestlé / Nescafé and Mindshare & Maxus for “Turn your Home into a Café with Nescafé”

Unilever Russia Dove and Initiative Russia for “Dove You are more beautiful that you think you are”

AXA and Havas Media for “One Step Ahead”

Ariel and Mobitainment & Brainbow Conscious Creatives for “Ariel Impossible made Possible”

Cross Mobile Integration

Zubizu and Mindshare for “ZUBİZU Harbiye Open Air Concerts Campaign”

Sütaş and Alametifarika for “Sütsüz Olmaz”

Government Employee Medical Scheme (GEMS) for “GEMS EVO Switch Campaign”

Marketing within a Mobile Gaming Environment

Warner Bros. and Mediacom for “Warner Bros. – Resident Evil: The Final Chapter”

Vodafone and Mindshare Turkey for “4,5G Truck”

Unilever –  Signal and R/GA London for “The Adventures of Little Brush Big Brush”

Mastercard South Africa and Digitata Insights (Pty) Ltd for “Masterpass Race”

AB InBev (South Africa) / SAB and Initiative Media (Johannesburg) for “Hansa Switch @6”

Messaging

EDUCO and Havas Media for “Educo – Child Protection Kit”

Nike and R/GA London for “Nike On Demand”

Programmatic

Garanti Bankası and Digitouch for “Garanti One”

Subway France and S4M for “Subway You’re the Chef”

Mobile App

Garanti Bank and Cereyan Media for “GarantiOne Launch Campaign”

Yapikredi and Yapikredi for “Yapi Kredi Mobile App”

Turkcell – BiP and BPN İstanbul for “Series Extra”

Shell and MOBGEN for “Shell App for Connected Car”

Mobile Website

Sütaş and Alametifarika for “Sütsüz Olmaz”

Amarula and Liquorice for “Amarula #NameThemSaveThem”

Mobile Search

Zubizu and Mindshare for “ZUBİZU Harbiye Open Air Concerts Campaign”

Dunlop Tyres SA and Conversation LAB for “Dunlop Mobile Search”

Miladys and Conversation LAB for “Miladys Mobile Search”

Mobile Native

Vodafone and Mindshare Turkey for “Yandex Traffic Blogger”

Unilever / Knorr and Mindshare “Knorr Pita Line”

Festival Republic and Gameloft Advertising Solutions for “Reading & Leeds”

Unilever and Mindshare for “Lipton Relaxing Banner”

Mobile Social

Sütaş and Alametifarika for “Sütsüz Olmaz”

Unilever and Liquorice for “Unilever uGive”

Unilever – Signal and R/GA London for “The Adventures of Little Brush Big Brush”

Nike and R/GA London for “Nike On Demand”

P&G and AdColony for “P&G Thank You Mom”

TECHNOLOGY

Innovation

Unilever / Cornetto and Mindshare Turkey for “Last Chance”

Peugeot and OMD for “Peugeot 3008 Airplane Mode Targeting”

Turkcell – Fizy and BPN Istanbul for “Fizy Heart Rate”

Unilever and Liquorice for “Knorr Dinner on Demand”

Shell and MOBGEN for “Shell App for Connected Car”

Location Based Services or Targeting

Arçelik and NMOBS for “ARÇELİK OLED TV Campaign”

McDonald’s and OMD for “McDonald’s Germany Location 2016”

Subway France and S4M for “Subway You’re the Chef”

AXA and Havas Media for “One Step Ahead”

Leroy Merlin and Mobext for “Leroy Merlin 2016 e-Catalogue Cross-Device Activation”

Mobile Payments / Commerce

Shell and MOBGEN for “Shell App for Connected Car”

Unilever and Liquorice for “Knorr Dinner on Demand”

The Internet of Things – Products in the Market

Lipton and InMobi, Unilever for “Lipton Green Tea”

Mobile Video

Pegasus Airlines and Hype for “Winter Is Coming”

Huawei Turkey and Maxus Turkey for “Focus on Portraits with Huawei P10”

Unilever – Signal and R/GA London for “The Adventures of Little Brush Big Brush”

Beats by Dre and HAVAS MEDIA for “Anthony Joshua vs Wladamir Klitschko: Beats Media House”

SA Home Loans and Liquorice for “SA Home Loans House Rules”

VR/AR

Unilever, Lifebuoy and The Niche Guys for “Global Handwashing Day 2016”

Lipton and InMobi, Unilever for “Lipton Green Tea”

360 Degree Video

Fiat and People Initiative for “From Inside the Plot”

Yapı Kredi and Koçzer for “Find The Hidden Vadaa”

Turkcell and BPN İstanbul for “Beyond A Stadium”