Global Smarties Awards kısa listesi açıklandı

Mobile Marketing Association (MMA), 2014 Global Smarties™ Awards’da kısa listeye kalan finalistleri açıkladı.

Kısa listede 30 ülkeden 100 tane kampanya var. Bu işler rekabetin yoğun olarak yaşandığı mobil pazarlama ekosisteminde cesaret ve inovasyon sergileyen çalışmalar. Bu yıl 10. yılında olan Global Smarties dünyanın dört bir yanından sınıfının en iyisi olan işleri ödüllendiriyor.

Aşağıda belirtilen kategoriler dışında Smarties Industry Awards ile en iyi reklamveren, ajans, medya şirketi ve teknoloji şirketi ödüllendirilecek. Global Smarties ödüllerinin kazananları 1 Ekim Çarşamba günü düzenlenecek ödül töreni ile sahiplerini bulacak.

Ayrıca, bölgesel ve ülke kısa listeleri (APAC, EMEA, LATAM bölgeleri ve Kuzey Amerika, Çin, Hindistan, Güney Afrika, Türkiye ve İngiltere) gelecek birkaç hafta içinde duyurulacak.

PAZARLAMA STRATEJİSİ ÖDÜLLERİ

Marka Farkındalığı

• Bank of America/Merrill Edge – “Face Retirement”
• KIA – KIA “GAME ON”
• Mercedes-Benz USA – “Take the Wheel”
• Hindustan Unilever – “Kan Khajura Teshan”
• Unilever China Walls Cornetto (icecream) – “Cornetto – Express love in 8 seconds”

 

Lead Generation / Direct Response / Conversion

• Mercedes-Benz USA – “Take the Wheel”
• WWF DENMARK & WWF TURKEY  – “#LastSelfie”
• OMO – “OMO Handwash campaign”
• Mellow Mushroom – “Coca-Cola Share Happiness”

 

Ürün / Hizmet Lansmanı

• Qol Devices, Inc. – “Alvio”
• Mercedes-Benz USA – “Take the Wheel”
• NCAA Digital – “NCAA March Madness Live”
• Ferrero Canada Ltd / TIC TAC –  “TIC TAC Flavour Faceoff”

 

Promosyon

• KIA – “KIA “GAME ON”
• Virgin Mobile Australia – “Virgin Mobile Game of Phones”
• WWF DENMARK & WWF TURKEY – “#LastSelfie”
• Old Navy – “Tweet For Your Feet”
• P&G/Pantene – “Your Local Haircast”

 

İlişki kurma / CRM

• Samsung – “Owner’s Hub”
• Hindustan Unilever – “Kan Khajura Teshan”
• Coca-Cola (Japan) Company,Limited. – “My Favorite Cafe – GEORGIA Vending Machine App”
• DeVry Brasil – “DeVry Study Monitor”

 

Sosyal etki / Kar amacı gütmeyen

• WWF DENMARK & WWF TURKEY – “#LastSelfie”
• FamilyShare Network – “Evil Did Not Win”
• NAMI NYC Metro – “I Will Listen”
• PETA -“PETA Taps Integrated Mobile Campaigns to Rally Viral Advocacy and Help Animals”

 

Pazarlamada giyilebilir teknolojiler etkisi (Yeni)

• Volvo Cars -“The Wearable Volvo”
• Rip Curl – “RIP CURL SEARCH GPS”
• Walgreens -“Balance Rewards”
• Trellie Inc. – “Mom – Influencer Campaign”
• Nike – “Win the Hour”

 

MECRA/MEDYA STRATEJİSİ ÖDÜLLERİ

Çarpraz Medya Entegrasyonu

• Unilever / Dove – “Helping girls love their hair deep down to the “Cell-Fie”
• Unilever/ Zhonghua (Oral Care) – “Zhonghua – One Hundred Million Smiles”
• Dunkin’ Donuts – “#DunkinReplay”
• Proctor & Gamble Pantene – “Pantene Weather Program”

 

Çarpraz Mobil Entegrasyonu

• P&G/Pantene – “Your Local Haircast”
• Beats Music – “Beats Music”
• Unilever/ Zhonghua (Oral Care) – “Zhonghua – One Hundred Million Smiles”
• Tastic  – “Tastic Red Pot Campaign”

 

Çarpraz Ekran Reklamcılığı

• The Lincoln Motor Company – “Lincoln MKZ”
• Samsung Electronics – “1st Cross Screen, Real-time Audience Experience App in Turkey powered by Samsung Galaxy S5”
• Unilever China Walls Cornetto (icecream) – “Cornetto – Express love in 8 seconds”
• Sony Electronics – “SONY 4K ULTRA HD TV LAUNCH”

 

Aplikasyon içi ya da oyun reklamcılığı

• Nike – “The Nike SB App”
• BENGAY® – “BENGAY – CHAMPIONING MOVEMENT, IN THE MOMENT”
• Boehringer / Buscopan – “Untie the Knots  “
• CIA App – “Christina Gielstrup”

 

Mesaj

• Mobile Commons & DoSomething.org – “Would You Rather” for Financial Education”
• Mobile Commons & DoSomething.org -Text with The President Campaign”
• Dove – “Dove, ‘Dove 7 Day Challenge’”
• Sony Music – “Sony Records, IPG Media Lab and Kik Launch First Global Music Marketing Campaign with One Direction“

 

Mobil Aplikasyon

• Samsung – “nMusic “
• Bank of America/Merrill Edge – “Face Retirement”
• Nokia – “JobLens Mobile App”
• Sports Revolution – “CelticLIVE App”

 

Mobil Arama

• Red Roof Inn – “Red Roof Inn Turns Flight Cancellations into Customers”
• UPS – “UPS Mobile Career Site”
• MTG – Metalogenia – “Mubiquo Apps, S.L”
• TD Ameritrade – “Adobe Search Team

 

Mobil Website

• Nike – “Nike Locker Room”
• Toyota Corolla – “Corolla Style”
• AT&T – “AT&T Career Site”
• Unilever / Elidor (Sunsilk) – “Catch Pink If You Can            “
• Lincoln – “Lincoln.com Mobile Site Redesign”

 

Native Advertising (Yeni)

• Jeep / Cherokee  – “Jeep Weather Native iPhone Takeover”
• Lexus – “Lexus & Real Racing 3’s Virtual Test Drive           “
• Google Maps App -“Google Maps App QuizUp Campaign            “
• Hindustan Unilever – “Kan Khajura Teshan”

 

Tablet kampanyası

• Qol Devices, Inc. – “Alvio”
• Amoedo – “Pipe Burst”
• CIM – Women Integration Centre – “The Touch-Scream Ad”
• Lincoln – “2013 MKZ/29HD Tablet Magazine Integration”

 

Mobil sosyal medya kullanımı

• Coca-Cola – “Coca-Cola Happiness Flag”
• Audi – “Audi Takes Snapchat By Storm On Super Bowl Sunday”
• Rexona – “Rexona Move – The World’s Longest Relay Race”
• Unilever Indonesia – “Citra Night Call”
• Old Navy  – “Tweet For Your Feet”

 

İnovasyon

• KIA Motor Australia – “KIA “GAME ON”
• Ford – “Bringing the Ford F-150 to Life in Innovative 3D Mobile Ad Experience”
• P&G / Oral-B – “Oral-B Bluetooth-Connected Electric Toothbrush and Application”
• JetBlue – “Air on the Side of Humanity”

 

Lokasyon bazlı

• Virgin Mobile Australia – “Virgin Mobile Game of Phones”
• Proctor & Gamble Pantene – “Pantene Weather Program”
• NEUTROGENA – “SUN ACTIVATED ADVERTISING”
• Little Caesars – “Little Caesars”

 

mCommerce

• Kum & Go  – “Kum & Go’s Deal of the Week”
• Metal Mulisha  – “Metal Mulisha Drives Sales and Improves Mobile Experience with Reflektion”
• Mango – “MUBIQUO APPS, S.L”
• Sam’s Club – “Sam’s Club 2013 Holiday Mobile Web Initiative”

 

Video / Rich Media

• Nike – “The Nike SB App”
• Toyota Corolla – “Corolla Style”
• Unilever China Walls Cornetto (ice cream) – “Cornetto – Express love in 8 seconds”
• Disney – “Disney Infinity”