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A new era in influencer marketing

The marketing world has long been dominated by "likes" in influencer campaigns, and...

2026 Manifesto: Algorithms Will Be Silent, “The Scent of Humanity” Will Speak

Özlem Ergazi, WPP Media, Media Management & Delivery Lead, wrote this….

A first from PepsiCo: Content creators designed potato chips

Breaking away from the traditional advertising model, PepsiCo is directly integrating its product development process into social media...