WPP Media has hired a global client head from Publicis

New Global Head of Clients, Tamina Plum, embodies the agency's integrated network vision...

WPP undergoes a revision period: Target 2027

WPP's new CEO, Cindy Rose, plans to streamline the company across four main units...

Şişecam's March 8th film: “Women can do any job they want. They will…”

In the film the brand prepared for International Women's Day on March 8th, it says "Women...".

The world's hardest-to-open lollipop from Chupa Chups

The long-standing complaints about "the packaging being very difficult to open" have been cleverly exploited through marketing...

Magnum offers a special campaign for those waiting for the winter sun

Magnum continues its "Find Your Summer" series, encouraging consumers to enjoy the sunshine during the winter months...

Shoe giant Merrell's new global vision

Merrell, a giant in the outdoor footwear industry, celebrated its 45th anniversary with a...

Omnicom has decided to shut down its MRM agency

Omnicom has brought MRM, a customer engagement agency, to the UK and...

Campaign Convene 2026: The new roadmap for advertising

At the Campaign Convention 2026 conference held in New York, advertising and marketing...

Domino's has given its sauces a character

Domino's prepared this to introduce its new "Chick 'n' Dip" menu options...

P&G's iconic mascot, Mr. Clean, has retired

One of the most established and recognizable brand faces in the advertising world...

Retail giant TK Maxx makes a move with its "iconic cat"

TK Maxx shows how consumers can transform into high fashion icons at affordable prices...

A new era in influencer marketing

The marketing world has long been dominated by "likes" in influencer campaigns, and...