F1 2026: Technology and lifestyle giants take over the track

Formula 1, the world's most-watched motorsport organization, is entering 2026 not only with a technical revolution but also with a commercial boom. The massive 24-race calendar, starting with the Australian Grand Prix on March 6-8, is expanding across continents with new stops such as the Spanish GP, which Madrid will host for the first time, while also offering a huge advertising ecosystem exceeding $3 billion for brands