PRWeek, Campaign ve Third Sector’ın yeni inisiyatifi olan Campaigns for Good Awards 2018 kısa listesi açıklandı. Yarışma, toplumsal problemlere yaratıcı çözümler üretmeyi amaçlayan markaları, ajansları ve sivil toplum kuruluşlarını ödüllendiriyor.
Bu yıl yarışmaya en yüksek katılımı 11 çalışmayla FCB gerçekleştirdi. Ardından üçer işle Weber Shandwick ve Ketchum geliyor. 26 Haziran’da yapılan ön elemenin ardından bugün kısa liste açıklandı. Ödüller eylül ayında sahiplerini bulacak. İşleri değerlendirecek jüride kimlerin yer aldığını buradan inceleyebilirsiniz.
Campaigns for Good Awards 2018: Kısa listeye kalan işler
- Pearson: Project Literacy, FCB Inferno
- The Body Shop: Forever Against Animal Testing, Another Word
- Anchor Trust: Standing Up 4 Sitting Down, Stand Agency
- Dexcom: Call of the Warrior, Dexcom ve Allison+Partners
- Whirlpool Canada: Sama’s Lunchbox, Zulu Alpha Kilo
- Moonpig: Cards with Heart, Brands2Life
- Pearson: A Little Chicken Named Pong Pong, Weber Shandwick
- Pernod Ricard UK: Absolut Kiss with Pride
- Penguin Random House: WriteNow: tackling under-representation on the nation’s bookshelves
- Libresse: #bloodnormal, Ketchum
- Unibet: Queen Rules, FCB Inferno
- Times Of India: Sindoor Khela – No Conditions Apply, FCB India
- Percol: The World’s Most Sustainable Coffee Shop, Cult Events
- Henkel: The Right Guard AEROCYLE Gym
- British Science Association: British Science Week 2018, Four Communications
- Iceland Foods: #toocoolforplastic, Weber Shandwick
- Daily Mail: Turn the Tide on Plastic
- National Crime Agency: Invisible People – telling the world about modern slavery, Kindred Agency
- The Puerto Rico Tourism Company: From “Come Back” to Comeback: How Puerto Rico Tourism Defied Two Hurricanes and Major Misconceptions, Ketchum
- European Commission: European Week of Sport, Burson-Marsteller
- Cancer Research UK: Live from Inside the Human Body, MediaCom
- The Department of Business, Energy and Industrial Strategy and the Government Equalities Office, BEIS
- Seattle’s Union Gospel Mission: #LookUpSeattle, The Thomas Collective
- OVK / PEVR (Parents of Road Victims): #SpeedTalk, Happiness / An FCB alliance
- Canadian Down Syndrome Society: Anything But Sorry, FCB Canada
- British Pregnancy Advisory Service (BPAS): Just Say Non!, Shape History
- Royal Mencap Society: Treat me well
- CoppaFeel!: Trust Your Touch, Fold7
- UK Sepsis Trust: Just ask’ for UKST, 11 London
- National Safety Council: Prescribed to Death, Ketchum
- The Open University: The Open University’s #iwas campaign
- PFLAG Canada: Destination Pride, FCB/SIX
- Casey House: Break Bread Smash Stigma, Narrative, Bensimon Byrne, One Method
- Stonewall: Come Out For LGBT, Hearts & Science UK ve Mr. President
- World Animal Protection: The Wildlife Selfie Code, 11 London
- Borough Market: Leading the way on drinking fountains, Barley Communications
- Greenpeace Spain: Flags, OMD Spain
- WWF: Shrinking Habitat, Jungle Creations
- WaterAid: Untapped, GOOD Agency
- Saving lives in Anguilla: Ensuring the UK Government protects its citizens, Aequitas
- T-Mobile: T-Mobile Uses MLB Postseason Sponsorship Platform to Drive Awareness for Hurricane Recovery with #HR4HR
- IFAD: IFAD Field Report, Weber Shandwick
- Barnardo’s: Believe In Me, FCB Inferno
- Remembered: There But Not There, Newsfeed PR
- Global Charities: Make Some Noise
- Pan-Mass Challenge: Pan-Mass Challenge 2017 – Records are Meant to be Broken, Cone
- CALM: L’Eau De Chris, W
- UK Finance and Home Office: Take Five to Stop Fraud, Kindred Agency
- Small Talk Saves Lives, Pegasus for Samaritans, Network Rail ve British Transport Police
- Hubbub: Square Mile Challenge, Barley Communications
- Project Dirt ve Unilever: Outdoor Classroom Day by Project Dirt, Unilever, Edelman, MullenLowe
